The Institute For Functional Medicine
Reinventing a growing functional medicine institution's digital brand
My Role: Senior UX Designer
My Duties: interaction design (wireframes), user research (group discussion board, 1-on-1 card sorting, survey), sitemap, user flows
Project Overview: The Institute of Functional Medicine (IFM) wanted a complete redesign of their website. This included an e-commerce store, a search engine for practitioners, a community forum, a blog, a login/my account, and a global site search.
Solution: We needed to understand IFM. What is it? How does it work? We did a systematic review of the existing site content, we conducted user research to support the new website, we organized and came up with a site map and we designed wireframes of modules and templates
