Chicago Bulls
How the benefits of being a Chicago Bulls fan reach a digitally-minded world.
My Role: UX Designer
My Duties: interaction design (wireframes), visual design (user interface), user flows, content strategy
Project Overview: A tablet experience that is the “Go-to” for all your Chicago Bulls needs. This app provides statistics, news, video, highlights, player info, ticketing info, scheduling and social media.
Solution: I wanted to make sure the app was curated by the fan. I wanted each individual fan to be able to experience this Chicago Bulls app the way they wanted to, allowing them to read, vote on and view info on the athletes and games they liked. I also wanted this Chicago Bulls app to capture the individuality of each Bulls player. With interactions that allow each user to favor a player or a play, it enables the user to connect directly with their favorite player.
