Brown University Capital Campaign
Achieving an unprecedented higher-ed fundraising goal
My Role: UX Designer
My Duties: interaction design (wireframes), digital strategy
Project Overview: Brown University wanted a digital component to go along with the school's capital campaign. They wanted users to understand the relevance and importance of Brown University today and the impact Brown’s students and faculty make in the world.
Solution: The approach for this project was to design a website for users to understand the urgency for donations to Brown, while also allowing users to search for and learn about the unique ideologies and successes from different alumni and faculty.
The experience on the site needed to get the user understand Brown’s urgent need for donations to continue impacting the world with it’s top-level creators and scholars that come out of the university.
